02CASE STUDY
GRIDLINE INTERACTIVE.
An interactive analytics platform that turns large, fast-moving datasets into decisions teams can act on.
- CLIENT
- Gridline Analytics
- INDUSTRY
- Data Infrastructure
- YEAR
- 2024
- SERVICE
- Digital Experience / UI/UX
01OVERVIEW
CHALLENGE
Analysts exported data into spreadsheets to answer basic questions; the existing dashboards were slow, dense, and trusted by no one.
APPROACH
We rebuilt the experience around questions rather than charts: guided queries, a chart system with consistent encodings, and progressive detail from overview to raw rows.
OUTCOME
Analysts answer questions in the product instead of around it, and the chart library now underpins every new Gridline feature.
02KEY METRICS
QUERY TO INSIGHT-44%TASK TIMING
DAILY ACTIVE3.1KANALYSTS
DASHBOARD LOAD1.2sP95
SATISFACTION4.6/5USER SURVEY
03PROCESS
14 WEEKS- DISCOVER2 WEEKS
- DEFINE2 WEEKS
- DESIGN3 WEEKS
- BUILD4 WEEKS
- TEST2 WEEKS
- REFINE1 WEEK
04DELIVERABLES
- 01Information architecture
- 02Interaction model
- 03Dashboard system
- 04Chart component library
- 05Accessibility audit
- 06Front-end prototype
05VISUAL SYSTEM
- 01
QUERY BUILDER
Questions first, charts second.
- 02
CHART SYSTEM
One encoding per kind of data.
- 03
DENSITY STUDY
Detail on demand, never by default.
- 04
ANOMALY VIEW
Outliers surface themselves.