02CASE STUDY
SURFACE & MATERIAL LOGIC.
A material system that defines how surfaces look, respond, and perform, derived from function rather than from taste.
- CLIENT
- Halden Materials
- INDUSTRY
- Material Science
- YEAR
- 2024
- SERVICE
- Product Design / Research
01OVERVIEW
CHALLENGE
Each product team specified finishes and rendered materials its own way, so the same surface looked different on screen, in print, and on the product itself.
APPROACH
We catalogued every material by its function, measured how it behaves under light and wear, and encoded the results as one shared specification and shader set.
OUTCOME
Surfaces now match from render to product, review cycles are shorter, and new materials enter the system with measured behavior attached.
02KEY METRICS
MATERIAL STATES32SPECIFIED AND MEASURED
RENDER COST-27%GPU TIME PER FRAME
CONSISTENCY94%ACROSS SURFACES
REVIEW CYCLES-40%PER RELEASE
03PROCESS
9 WEEKS- DISCOVER1 WEEK
- DEFINE1 WEEK
- DESIGN2 WEEKS
- BUILD2 WEEKS
- TEST2 WEEKS
- REFINE1 WEEK
04DELIVERABLES
- 01Material taxonomy
- 02Surface shader set
- 03Lighting rules
- 04Specification sheets
- 05Research report
05VISUAL SYSTEM
- 01
SURFACE FIELD
Response mapped across a surface.
- 02
WEAR PROFILES
How finishes age under use.
- 03
LIGHT RESPONSE
One material, every angle.
- 04
SPECIFICATION GRID
Every material, one format.